Riccardo Bruni, founder and creative director of Lyria and The House of Lyria, leads the company as a chef leads his kitchen: with instinct, sensitivity, and deep respect for matter. Every fabric is born from a precise gesture, but also from an intuition that eludes rules. Because beauty is never a result to be measured: it is a process that happens.
“Imperfect beauty is made of balance and unpredictability. As in a kitchen, matter is tested, reworked, transformed. The same applies to yarns, which become ingredients in a recipe that is constantly evolving.”
Riccardo Bruni does not seek perfection, but emotion. In his fabrics lives the soul of someone who knows that beauty is not built through symmetry, but through imagination; because imperfect beauty is born from the dialogue between rigor and freedom, technique and poetry, past and future.
In the brand’s Factory laboratory, machines coexist with thought and continuous experimentation. It is here that the industrial gesture becomes human: an act of care and attentive listening. Through washes, dyeing processes, and finishing treatments, fabric takes on life and substance, vibrating with memory, as if it had always existed. Every textile carries a story: a lived-in weave, an imperfect color, an error that becomes a distinctive mark.
