For Riccardo Bruni, the founder, creating new fabrics using already existing materials is essential to protect the environment.
To date, Lyria has established a protocol along the entire supply chain that redefines the production parameters in order to minimize the environmental and social impact of each fabric. In 2019, Lyria received the prestigious Première Vision award for a fabric with unusual touch and a “sculptural” appearance, made of wool-polyester, with recycled plastic recovered from the ocean. A small step in the direction of the dramatic problem of environmental pollution which, however, “remains an open wound” says Bruni. Lyria annually publishes a detailed sustainability report in accordance with the international GRI standard.

In this company there is not a single millimeter of waste that is not reused and put back into production, constituting new raw material to be used for the clothing or the interior departments”. Environmental sustainability is a key element for Lyria, explains the founder Riccardo Bruni. A value that the company has placed at the core of its vision since the very beginning. Recycling means giving new life to a material, writing a new chapter of its history. A garment made with waste fibers and fabrics is transformed into an interweaving of different stories, which gives it a soul, an experience written within its weaves. For Lyria, sustainability also means tradition. Just as wasting fabric was not allowed in 19th-century Prato, nowadays Lyria is committed to recycling and upcycling projects for companies that want to give new life to excess fabrics and clothing. Lyria’s circular economy projects are not limited to textile fibers, but involve other materials: a sustainable dialogue between objects and products of a different nature, such as packaging made from the union of recycled paper and fabric leftovers created thanks to the collaboration of Lyria with Fabriano.